Hubspot Case Essay Example for Free

Hubspot Case Essay The problem in this case is that Hubspot needed to make a transition from its initial start-up structure (organizational structure, target customers and pricing strategy) in order grow, and the dilemma was how to best approach this change. Hubspot faced three main issues for this: a) identify target customers, b) modify their pricing model and c) how to develop the growth strategy. Hubspot was good at building a community, e.g. over 300000 unique visitor in 2008, and thousands of freeware subscriptions in 2009. Nonetheless they had a diverse universe of customers, from small business owners (Ollies) to marketing professionals (Marys), different type of business ranging B2B or B2C, and size (over or under 25 employees). Table C shows there was a potential market evenly distributed among B2B and B2C. For Hubsport, the decision to identify a target customer was difficult. This is seen when contrasting exhibits 6 where 73% of customers were Ollies and exhibit 5 which indicated that Marys accounted for 68% of new customers from Sep-Dec 2008. Although the B2B customers were important for Ollies and Marys, there was an interesting growth of Marys in B2C. Thus a segmentation of customer was required to better assess their different needs. At the end of 2008, Hubspots’s products responded to the main two customers (Ollies and Marys), still its pricing model was similar for both, where Marys paid a slightly higher monthly amount as its software package included more features (exhibit 7). This was something Hubspot needed to analyze as Ollie and Marys had various pros and cons as customers. Ollies represented a lower cost to acquire ($1000) and where quick to sign in, but cancel subscription early, while Marys cost more to acquire ($5000) and took longer to sign in, by stayed for longer using the product. Assuming no churn rate an Ollie had to maintain subscription for 2 months and Marys had to maintain subscription for 9 months, to pay off their acquiring cost. The previous  scenario meant that HubSpot’s 2008 projections including the 100 paying customers from 2007 made the current pricing model not viable to support the high cost of Marys (see appendix 1). Another issued faced was the Hubsport was still a small company, seen in that it only had few engineers to build the software therefore it was hard to catch up with the sales team. Thus the product vs customer vs pricing situation presented an optimization and planning issue to keep the company growing. The previous two points require a growth strategy. At the same time it made the owners question their vision, i.e. to inbound or outbound. The strategy for growth had to clarify which customer to target, how to roll-out the respective products, whether to keep it a SaaS, and the transition into a new pricing structure to maintain current customer and capture more value from new ones. The objective of our proposed solutions is to keep Hubspot as the software-to-have for inbound marketing and grow financially from a start-up to an established business. For this we set out the following actions: Hubspot’s culture and vision should be maintained. Web 2.0 is continuing evolving as more businesses are using the various channels and HubSpot can differentiate itself as the inbound marketing which weighs more than outbound marketing (inbound represents 37% marketing budget while outbound 30%). HubSpot has the expertise to create traffic and analyze and qualify leads filling the respective demand of Ollies and Marys. At the same time we differentiate from our two main competitors by proving a lower price (Eloqua is more expensive) and focusing on inbound marketing (Marketo is a mix of inbound and outbound). Our conclusions are founded by overlaying HubSpot’s competitive field (exhibit 3) with customers’ needs a) traffic creation and b) leads analysis and qualifications, in line with HubSpot’s main strengths, as seen in appendix 2. Thus the company should not consider outbound as an alternative. As showed in appendix 4, our two segmented customers have showed different needs in terms of product features and consumption behavior. Based on the current churn out rate, we can estimate consumer lifetime value of Ollies is $4,750 and Marys $10,500 (see calculation in appendix 3). Therefore, according to our segmentation strategy, we propose following product bundles by differentiating product price and product features: 1) Product pricing: As Ollies have a shorter customer life and less marketing budget, we suggest keeping current up-front fee and a lower monthly fee. As suggestion, up-front $500 and monthly fee in the range of $150 to $250. As Marys have a longer customer life and lower price sensitivity we suggest increasing both up-front and monthly fee. As suggestion up-front $600 and monthly fee in the range of $600 to $750. Meanwhile, Marys are interested in deeper analytics, we suggest additional fee for each service of deeper analytics. As CMS system helps lower churn rate, we suggest initial fee of $300 covering 6 hours consulting to encourage both of them to use such service. 2) Product features: As Ollies prefer quick and simple solutions, we suggest tailor-made product focusing on generating leads. As Marys have a high demand of analytics, we suggest tailor-made product with more sophisticated tools to meet the needs of deeper analytics. As frequent log-in helps lower churn rate, we suggest to provide service update on a regular basis to encourage a continuous use of our service. After clearly identifying the segmentation of consumer and differentiation of products, we need ensure market-centered organizations that are capable of translating strategy into actions: 1) Engineering: To invest on product development and innovation to continuously provide with relevant service to enhance our competitive advantage of generating leads as well as analytics . 2) Sales force: To divide sales force to separately serve Maryer Ollies by providing Maryer with long-term, more sophisticated support, providing Ollies with quick simple service. 3) Marketing: To continue make a buzz for inbound marketing to create inbound marketing community rather than a simple business Finally the strategy has to be sensitive to our current customers, Appendix 5 indicates a tentative layout of the plan. Starting with the internal reorganization, then gradually change the product offering for consumers.

Censorship :: essays research papers

Censorship by definition is the suppression of words, images or ideas that are â€Å"offensive†. It occurs when certain people succeed in imposing their personal or moral values on others. The debate over censorship deals mainly with the first amendment and whether it is constitutional for a group of people to decide what is right for other people. It has exploded within recent years with the advent of the Internet. Many different kinds of people can and are considered censors. Parents, teachers, administrators and employers who forbid others to speak in certain ways can be censors. In fact, the word censor actually comes from ancient Rome, which referred to someone whose job it was to oversee morals and conduct. Before I get into censorship on the Internet, here are other cases of censorship: Perhaps the first known case of censorship occurred in 1873 with the passing of the Comstock law by Congress. The law was advocated by Anthony Comstock, head of the Society for the Suppression of Vice (Explain vice). The law forbade the mailing of anything, in his opinion, lewd, obscene or indecent. In his life burned 120 tons of books and art including the works of Chaucer- Caterbury Tales, Oscar Wilde, Ernest Hemmingway, Eugene O’Neill and John Steinbeck. Censorship primarily occurs in the arts, especially music. The PMRC or Parents Music Resource Center finally after about a decade of pushing forced the RIAA or Recording Industry of America to start use labeling systems and logos such as â€Å"Parental Advisory – Explicit Lyrics†. However, the putting of the labels on the records was left entirely to the record companies who neglected the sticker on many deserving albums. In 1992, Washington became the first state to pass a law forbidding the purchase of cdâ⠂¬â„¢s with certain logos if you’re under 18, this law was quickly deemed unconstitutional. Some performers have been banned from performing certain songs in certain places, for example Ozzy Osbourne was sued thrice after three teens committed suicide and their parents blamed his lyrics in â€Å"Suicide Solution†, Ice-T was heavily protested for his song Cop Killer in the early 90’s which promoted violence specifically on police. Madonna was arrested in Toronto after she ignored warnings of her potential arrest and went on with her normal act of acting out masturbation on stage. The debate over music most definitely flared up again after the shootings at Columbine in which Marilyn Manson was once again accused of causing horrible crimes as many people continue their war with him and his music.

The Abc

HOLY TRINITY SCHOOL 4U BIOLOGY 2012/2013 Independent Study Project: Homeostasis, Maintaining Balance In these investigations, students will be involved in the initiating and planning of a scientific study. You will be performing library research, then designing and implementing a study in which you will record, analyze, interpret, and communicate your research and data. A formal written report as well as an oral presentation of this information to your peers will be required.Students will be expected to demonstrate skill in: – using safe lab techniques – designing properly controlled investigations to test hypotheses concerning selected variables – describing, recording and interpreting data from the above investigations – writing a formal report of their findings – preparing and teaching information to their classmates on their study topic The area of Homeostasis gives opportunity for varied and interesting research.Many different types of organism s are available for study, from invertebrates such as worms or insects, to larger organisms like plants, mice, dogs, cats, horses, or humans. Topics that can be investigated are not restricted to this broad area, but might look at areas such as †¢ homeostatic processes involved in maintaining water, ionic, thermal, and acid-base equilibria in response to both a changing environment and medical treatments (e. g. investigate the feedback mechanisms involved in water balance or thermo-regulation; study the buffering system of blood; investigate the operation of the nervous system or endocrine system; study how chemotherapy affects homeostasis); †¢ the mammalian immunological response to a viral or bacterial infection; †¢ the impact of environmental factors such as allergens on homeostasis within an organism. †¢ physiological effects of drinking coffee or using sports drinks and performance †¢ invertebrate responses to external stimuli (e. g. , nstinctive behavi our in response to chemical stimuli or light); †¢ impact of environmental factors on the growth and propagation of bacteria or plants †¢ the effect of dietary supplements on health; study the effect of taking large quantities of vitamins or amino acids; determine whether substances or practices people use to cope with stress actually work Students may work in pairs, but you should be aware that one report is submitted, with both partners receiving the same mark. There are both benefits and pitfalls to working with a partner, so think carefully about this option if you decide to take it. I will expect the paper to be between 2000-4000 words in length, but the presentation length will not be doubled). Please take note of the following requirements and timelines. Although all due dates are negotiable well in advance, I will expect people to commit to them and maintain a progressive approach to their work. Specific Requirements: Topic proposal-completed sheet stating the organ ism and problem you plan to investigate Journal-a diary recording: Date Description (BRIEFLY) Time spent on a daily basis e. . Jan. 14 surfed Web for topics 30 minutes Resources-identify at least two books, two journals and two Internet sources, with a paragraph describing the information you expect to use from each of them (i. e. six paragraphs) Method-outline the actual equipment, procedures, and measurements to be done Rough notes-hand written outline of essay (NOT a rough draft) or digital files (CD, USB, whatever) Final paper-1000 to 2000 words, plus table of contents, data, charts, graphs proper referencing with Reference List Presentation -a ten minute (max. ) summary of your work, including a one-page handout for the class. Due Dates:Topic proposal +Journal entriesMon/Tues, Jan. 21/22 Resources +Journal entriesThurs/Fri Jan. 31/Feb 1 Method +Journal entriesWed/Thurs Feb. 6/7 Rough notes+Journal entriesWed/Thurs Mar. 6/7 Final paper+Journal completeWed/Thurs, Apr. 10/11 Prese ntations Wed, Fri, Tues Apr. 10, 12, 16 Thur, Mon, WedApr. 11, 15, 17

Physician Asisted Suicide - Free Essay Example

Sample details Pages: 7 Words: 2194 Downloads: 8 Date added: 2019/07/01 Category Society Essay Level High school Tags: Suicide Essay Did you like this example? Chapter 1: Biology Part 1: Introduction to Biology Biology is the study of living things and their natural processes. (Kara Rogers Edna R. Green Susan Heyner Joshi) Biology is divided into multiple different branches but all are interrelated through their basic principles. Don’t waste time! Our writers will create an original "Physician Asisted Suicide" essay for you Create order (Kara Rogers Edna R. Green Susan Heyner Joshi) These include branches like botany, zoology, morphology, physiology, and cell biology. (Kara Rogers Edna R. Green Susan Heyner Joshi) Botany is the study of plants while zoology is a different branch that studies animals. Morphology is the study of the structure of certain organisms while physiology is the study of the function of these organisms. (Kara Rogers Edna R. Green Susan Heyner Joshi) Cell Biology is the study of cells, this study includes the fundamental units of structure and function in living organisms. (Kara Rogers Edna R. Green Susan Heyner Joshi) Cells were first observed in the 17th century, when the compound microscope was invented by Zacharias Janssen. (Kara Rogers Edna R. Green Susan Heyner Joshi) This research relates to the research question because when a patient asks their physician for a peaceful death to end their suffering, the doctor prescribes them a drug that they must take. Two of the drugs that can be used in the process of Physician-Assisted Suicide are Pentobarbital and Secobarbital. (Pam Belluck) Pentobarbital and Secobarbital are both barbiturate drugs, however, they have some differences. Pentobarbitual is a barbituate drug that slows the activity of your brain and nervous system. This drug is used as a sedative but aslo as an emergent treatment fr seizures, but when taken in large doses can cause death amongst individuals. (What is Pentobarbital?) Secobarbital, on the other hand, is a barbiturate drug used to treat insomnia and relieve anxiety prior to surgery. (What Does a Secobarbital Overdose Look Like?) Physician-Assisted Suicide is the process in which a physician prescribes a medication to a terminally ill patient at his or her own request that the patient can take whenever they choose to end their life. ( Timothy E. Quill and Bernard Sussman) The act of the physician providing the patient with the drug to end their life is what has caused so much controversy around the world today. The controversy mainly arrose because different religions had different veiws on this act. Two main religions that had similar veiws are Christianity and Islam. These religions shared one ideal but one religion had stricter veiws and traditions that caused them to have their distinct veiw on Physician-Assisted Suicide. Chapter 2: Christianity Part 1: Standard Belief Christianity is still known today as the largest religion worldwide, containing over 2.3 billion people, and overall consisting of around 30% of Earths population. Christianity is the belief that, there is one God, eternally existent in three persons: God; the Father, God; the Son, and God; the Holy Spirit (Beliefs of Christianity). Christians believe in Jesus Christ, his virgin birth, sinless life, and his resurrection. Jesus Christ was conceived by God in the form of the Holy Spirit and his mother, the Virgin Mary. (Beliefs of Christianity) Two main holidays that Christians celebrate, include Easter and Christmas. Christmas is celebrated as the birth of Gods son, Jesus, and Easter is celebrated as the day he rose from the dead. (Beliefs of Christianity) The belief that the bible is a book of stories that contain many lessons within each story is another cultural anthropology. (John Drane) The Bible contains two sections the Old Testament and the New Testament, the difference between these two sections is that they were written at different time periods. (John Drane) The Old Testament overall is the foundation that establishes principles and prophecies that the New Testament will build upon this foundation with truths and fulfillment of these prophecies. (John Drane) Overall, Christians believe that all life is God-given and that any act that goes against this view is known as a great sin. As stated within the ten commandments, Thou shalt not kill (Bible) which is including all murders; even killing onesself. This is frowned upon within this religion, because belief is that, Gods son gave his life to relieve individuals of their sins. Therefore, all life is God-given and anyone that takes that god given life has committed a sin. Howe ver, one of the main beliefs of Christianity is that people who say aloud their sins will be forgiven if they believe that Jesus Christ is their savior and that God rose him from the dead. Part 2: Christian Views on Physician Assisted Suicide Physician-Assisted Suicide (PAS) is a form of Euthanasia that has caused controversy around the world since 1997. This controversy is mainly because of the different views and beliefs of individuals within society. Physician-Assisted Suicide is known to the Christians as a form of suicide, which is mainly prohibited, mostly until an individual, experiences this within their family or themselves. Christians believe that all human life is sacred since everything that exists is believed to be created by God. God created humans with the power of free will, which includes the freedom to choose the path of darkness and turn against him as Eve did in the Garden of Eden. However, He does not force human beings to leave their sinful ways, but rather appeals to them to repent their sins, and forgives them when they do so. (D. Etienne de Villiers). Although, God takes care of the nonwealthy and ill and promises to always support them especially when someone is dying. (D. Etienne de Villiers) Overall, God, the father, the son, and the Holy Spirit rule over the world through his unconditional love. (D. Etienne de Villiers) Human life entails a certain curiosity in how God could even create all this which keeps people at a certain distance, and to overall to stay cautious when people are making decisions about their self or another individuals life because the human race will never fully understand the greatness of God. (D. Etienne de Villiers) This overall creates, a strong moral prejudice against the killing of human persons, including committing suicide or requesting medically assisted suicide or euthanasia. (D. Etienne de Villiers). This does not mean that the moral prejufice against killing any human including ones self cannot be overridden by the subconscious. Although, it does mean that some thoughts have a greater amount of, moral weight than the strong moral prejudice against the killing of a human person including oneself.(D. Etienne de Villiers) Many people within this religion reject the idea of Physician-Assisted Suicide or voluntary euthanasia because murder is forbidden by the Sixth of the Ten Commandments. The main reason murder is prohibited is because it is the act of depriving an individual of what the rest of their life has to offer. But when an individual is already being deprived of their life due to having a terminal illness and wants to fasten the process, there is a belief in some individuals which changes the situation. Christians believe that God should determine the life of an individual and that if an individual truly believes this they also believe that it is wrong to use medicinal prac tices to extend life or shorten it because it can only be determined by God. (D. Etienne de Villiers) In 2016, Corinne Johns-Treat was 62 years old and had been suffering from stage IV cancer since she was 58 years old. Corinne was a Christian and believed throughout the process that God had a plan for what she should do and where she will end up.(Corinne Johns-Treat) Around 2015, her cancer had spread throughout her brain, chest, and neck. Even after, chemo, radiation, and resection of the tumor in her brain, it returned less than a year later. (Corinne Johns-Treat) During the fight through cancer; she stated: Right now, my faith is probably stronger than its ever been because Ive felt Gods presence through this experience. (Corinne Johns-Treat) Corinne was a Christian and never actually wanted to die, she even said that If I wanted to end my life, I could have declined surgery in 2012. Or refused the chemo and radiation treatments in 2015. (Corinne Johns-Treat) Even though she wanted to live she also did not want her family to watch her suffer throughout her final days. Corinnes certain case as a Christian woman she felt that she was not going against God; but that God had given her this alternative and an overall easy way to go. (Corinne Johns-Treat) So in conclusion, Christians believe that God gave life and individuals should not take it away or anyone elses away because it is stated in the 6th commandment. But also, the belief that God put people on this earth to have free will which means that they are able to go against him and as long as they repent sins and know he is their savior he will forgive them. This relates to the research question because this is one of the relgions that have views on Physician Assisted suicide for terminally ill patients. https://www.ucg.org/bible-study-tools/bible-questions-and-answers/what-is-the-christian-perspective-on-euthanasia-or-assisted-suicide Chapter 3: Islam Part 1: Standard Belief Islam is the second largest religion in the world coming after Christianity. This is a monotheistic religion and religious practice that developed in the Middle East in the 7th century. (Patheos) Islam was founded on the teachings of the Prophet, Muhammad, as an expression of surrender to the will of the all-knowing god Allah. (Patheos) There are over 1.8 billion people that practice this religion worldwide. Islam is a religion that has very strict views that are highly important to the individuals that practice this religion. (Islamic Beliefs) Within this religion, individuals, in order to be considered as Muslim, the individual must be able to recite a statement of faith known as the Shahada (Islamic Beliefs). This statement of faith states that There is no God but God, and Muhammad is his Prophet (Islamic Beliefs). Individuals who practice this Islamic religion are known as Muslims and believe in one all-knowing god who they call Allah. (Islamic Beliefs) This is the Muslim name for God because it is Arabic for The (al) God (lah). (Islamic Beliefs) Overall, Muslims believe that Muhammad was Allahs chief servant and messenger and that Allah is the all-powerful Creator of a perfect, ordered universe (Islamic Beliefs). Muslims and followers of Islamic religion believe that nothing can happen without Allahs permission but overall humans have free will. (Islam) There are a few difference amongst the religions that worship a God, such as Christians and Catholics for example, who practice their religions in churches but Muslims practice their religions in Mosques. (Islam) Every religion not only has places they practice their religion but also a holy text that they follow during worship. Islam uses the Quran as the holy text that they use when practicing their religion. (Islam) Followers of this religion practicing this religion by attending worship in a mosque, praying to Allah, and reciting the Quran. (Islam) There are overall three main beliefs within this religion. The first is the belief that Allah is The ONLY Creator, Provider, and The Commander, the second is that Allah is the ONLY God who should be worshipped, and the last basic belief is that Allah Is Perfect and His Names and Attributes are P erfect according to what Allah tells us about Himself in the Quran. (Islam Beliefs and Practices) In the sight of the Muslim God, Allah, all people are created equal and there is no human superior over another for any reason except worthiness. (Islam Beliefs and Practices) Within this religion, Muslims are not allowed to discriminate upon an individual but must respect the dignity of all people no matter what race or religion. (Islam Beliefs and Practices) Part 2: How Beliefs relates to Euthanasia Under the supervision of Allah the individuals worshiping him cannot be judged or judge others on characteristics. Belief is that these individuals had no choice over their characteristics such as color, gender, size, and race. (Islam Beliefs and Practices) Islam as a whole teaches individuals of this religion that diversity amongst humans is nothing more than a sign of the powerfulness of Allah and the beauty of his creation. (Islam Beliefs and Practices) Different from other religions, Islam has no priests or holy men but only people who are knowledgeable of this religious practice and religion as a whole. (Islam Beliefs and Practices) These knowledgeable people have only one job and that is to truthfully teach others about Allah. (Islam Beliefs and Practices) Euthanasia is the act in which a physician directly gives a medication to a patient to end their lives, whereas Physician-Assisted Suicide is the act in which the physician just provides the patient with the materials to end their own life. Within the research question the other religions views on Physician Assisted Suicide for terminally ill patients is Islam. In Islam, Muslims are against both of these acts of death. (Religions Islam: Euthanasia, assisted dying, medical ethics and suicide) The individuals that practice this religion believe that all human life is sacred because it is given by Allah and that no one but Allah can decide when it was an individual time to die. (Religions Islam: Euthanasia, assisted dying, medical ethics and suicide)