Hubspot Case Essay Example for Free

Hubspot Case Essay The problem in this case is that Hubspot needed to make a transition from its initial start-up structure (organizational structure, target customers and pricing strategy) in order grow, and the dilemma was how to best approach this change. Hubspot faced three main issues for this: a) identify target customers, b) modify their pricing model and c) how to develop the growth strategy. Hubspot was good at building a community, e.g. over 300000 unique visitor in 2008, and thousands of freeware subscriptions in 2009. Nonetheless they had a diverse universe of customers, from small business owners (Ollies) to marketing professionals (Marys), different type of business ranging B2B or B2C, and size (over or under 25 employees). Table C shows there was a potential market evenly distributed among B2B and B2C. For Hubsport, the decision to identify a target customer was difficult. This is seen when contrasting exhibits 6 where 73% of customers were Ollies and exhibit 5 which indicated that Marys accounted for 68% of new customers from Sep-Dec 2008. Although the B2B customers were important for Ollies and Marys, there was an interesting growth of Marys in B2C. Thus a segmentation of customer was required to better assess their different needs. At the end of 2008, Hubspots’s products responded to the main two customers (Ollies and Marys), still its pricing model was similar for both, where Marys paid a slightly higher monthly amount as its software package included more features (exhibit 7). This was something Hubspot needed to analyze as Ollie and Marys had various pros and cons as customers. Ollies represented a lower cost to acquire ($1000) and where quick to sign in, but cancel subscription early, while Marys cost more to acquire ($5000) and took longer to sign in, by stayed for longer using the product. Assuming no churn rate an Ollie had to maintain subscription for 2 months and Marys had to maintain subscription for 9 months, to pay off their acquiring cost. The previous  scenario meant that HubSpot’s 2008 projections including the 100 paying customers from 2007 made the current pricing model not viable to support the high cost of Marys (see appendix 1). Another issued faced was the Hubsport was still a small company, seen in that it only had few engineers to build the software therefore it was hard to catch up with the sales team. Thus the product vs customer vs pricing situation presented an optimization and planning issue to keep the company growing. The previous two points require a growth strategy. At the same time it made the owners question their vision, i.e. to inbound or outbound. The strategy for growth had to clarify which customer to target, how to roll-out the respective products, whether to keep it a SaaS, and the transition into a new pricing structure to maintain current customer and capture more value from new ones. The objective of our proposed solutions is to keep Hubspot as the software-to-have for inbound marketing and grow financially from a start-up to an established business. For this we set out the following actions: Hubspot’s culture and vision should be maintained. Web 2.0 is continuing evolving as more businesses are using the various channels and HubSpot can differentiate itself as the inbound marketing which weighs more than outbound marketing (inbound represents 37% marketing budget while outbound 30%). HubSpot has the expertise to create traffic and analyze and qualify leads filling the respective demand of Ollies and Marys. At the same time we differentiate from our two main competitors by proving a lower price (Eloqua is more expensive) and focusing on inbound marketing (Marketo is a mix of inbound and outbound). Our conclusions are founded by overlaying HubSpot’s competitive field (exhibit 3) with customers’ needs a) traffic creation and b) leads analysis and qualifications, in line with HubSpot’s main strengths, as seen in appendix 2. Thus the company should not consider outbound as an alternative. As showed in appendix 4, our two segmented customers have showed different needs in terms of product features and consumption behavior. Based on the current churn out rate, we can estimate consumer lifetime value of Ollies is $4,750 and Marys $10,500 (see calculation in appendix 3). Therefore, according to our segmentation strategy, we propose following product bundles by differentiating product price and product features: 1) Product pricing: As Ollies have a shorter customer life and less marketing budget, we suggest keeping current up-front fee and a lower monthly fee. As suggestion, up-front $500 and monthly fee in the range of $150 to $250. As Marys have a longer customer life and lower price sensitivity we suggest increasing both up-front and monthly fee. As suggestion up-front $600 and monthly fee in the range of $600 to $750. Meanwhile, Marys are interested in deeper analytics, we suggest additional fee for each service of deeper analytics. As CMS system helps lower churn rate, we suggest initial fee of $300 covering 6 hours consulting to encourage both of them to use such service. 2) Product features: As Ollies prefer quick and simple solutions, we suggest tailor-made product focusing on generating leads. As Marys have a high demand of analytics, we suggest tailor-made product with more sophisticated tools to meet the needs of deeper analytics. As frequent log-in helps lower churn rate, we suggest to provide service update on a regular basis to encourage a continuous use of our service. After clearly identifying the segmentation of consumer and differentiation of products, we need ensure market-centered organizations that are capable of translating strategy into actions: 1) Engineering: To invest on product development and innovation to continuously provide with relevant service to enhance our competitive advantage of generating leads as well as analytics . 2) Sales force: To divide sales force to separately serve Maryer Ollies by providing Maryer with long-term, more sophisticated support, providing Ollies with quick simple service. 3) Marketing: To continue make a buzz for inbound marketing to create inbound marketing community rather than a simple business Finally the strategy has to be sensitive to our current customers, Appendix 5 indicates a tentative layout of the plan. Starting with the internal reorganization, then gradually change the product offering for consumers.

Censorship :: essays research papers

Censorship by definition is the suppression of words, images or ideas that are â€Å"offensive†. It occurs when certain people succeed in imposing their personal or moral values on others. The debate over censorship deals mainly with the first amendment and whether it is constitutional for a group of people to decide what is right for other people. It has exploded within recent years with the advent of the Internet. Many different kinds of people can and are considered censors. Parents, teachers, administrators and employers who forbid others to speak in certain ways can be censors. In fact, the word censor actually comes from ancient Rome, which referred to someone whose job it was to oversee morals and conduct. Before I get into censorship on the Internet, here are other cases of censorship: Perhaps the first known case of censorship occurred in 1873 with the passing of the Comstock law by Congress. The law was advocated by Anthony Comstock, head of the Society for the Suppression of Vice (Explain vice). The law forbade the mailing of anything, in his opinion, lewd, obscene or indecent. In his life burned 120 tons of books and art including the works of Chaucer- Caterbury Tales, Oscar Wilde, Ernest Hemmingway, Eugene O’Neill and John Steinbeck. Censorship primarily occurs in the arts, especially music. The PMRC or Parents Music Resource Center finally after about a decade of pushing forced the RIAA or Recording Industry of America to start use labeling systems and logos such as â€Å"Parental Advisory – Explicit Lyrics†. However, the putting of the labels on the records was left entirely to the record companies who neglected the sticker on many deserving albums. In 1992, Washington became the first state to pass a law forbidding the purchase of cdâ⠂¬â„¢s with certain logos if you’re under 18, this law was quickly deemed unconstitutional. Some performers have been banned from performing certain songs in certain places, for example Ozzy Osbourne was sued thrice after three teens committed suicide and their parents blamed his lyrics in â€Å"Suicide Solution†, Ice-T was heavily protested for his song Cop Killer in the early 90’s which promoted violence specifically on police. Madonna was arrested in Toronto after she ignored warnings of her potential arrest and went on with her normal act of acting out masturbation on stage. The debate over music most definitely flared up again after the shootings at Columbine in which Marilyn Manson was once again accused of causing horrible crimes as many people continue their war with him and his music.

The Abc

HOLY TRINITY SCHOOL 4U BIOLOGY 2012/2013 Independent Study Project: Homeostasis, Maintaining Balance In these investigations, students will be involved in the initiating and planning of a scientific study. You will be performing library research, then designing and implementing a study in which you will record, analyze, interpret, and communicate your research and data. A formal written report as well as an oral presentation of this information to your peers will be required.Students will be expected to demonstrate skill in: – using safe lab techniques – designing properly controlled investigations to test hypotheses concerning selected variables – describing, recording and interpreting data from the above investigations – writing a formal report of their findings – preparing and teaching information to their classmates on their study topic The area of Homeostasis gives opportunity for varied and interesting research.Many different types of organism s are available for study, from invertebrates such as worms or insects, to larger organisms like plants, mice, dogs, cats, horses, or humans. Topics that can be investigated are not restricted to this broad area, but might look at areas such as †¢ homeostatic processes involved in maintaining water, ionic, thermal, and acid-base equilibria in response to both a changing environment and medical treatments (e. g. investigate the feedback mechanisms involved in water balance or thermo-regulation; study the buffering system of blood; investigate the operation of the nervous system or endocrine system; study how chemotherapy affects homeostasis); †¢ the mammalian immunological response to a viral or bacterial infection; †¢ the impact of environmental factors such as allergens on homeostasis within an organism. †¢ physiological effects of drinking coffee or using sports drinks and performance †¢ invertebrate responses to external stimuli (e. g. , nstinctive behavi our in response to chemical stimuli or light); †¢ impact of environmental factors on the growth and propagation of bacteria or plants †¢ the effect of dietary supplements on health; study the effect of taking large quantities of vitamins or amino acids; determine whether substances or practices people use to cope with stress actually work Students may work in pairs, but you should be aware that one report is submitted, with both partners receiving the same mark. There are both benefits and pitfalls to working with a partner, so think carefully about this option if you decide to take it. I will expect the paper to be between 2000-4000 words in length, but the presentation length will not be doubled). Please take note of the following requirements and timelines. Although all due dates are negotiable well in advance, I will expect people to commit to them and maintain a progressive approach to their work. Specific Requirements: Topic proposal-completed sheet stating the organ ism and problem you plan to investigate Journal-a diary recording: Date Description (BRIEFLY) Time spent on a daily basis e. . Jan. 14 surfed Web for topics 30 minutes Resources-identify at least two books, two journals and two Internet sources, with a paragraph describing the information you expect to use from each of them (i. e. six paragraphs) Method-outline the actual equipment, procedures, and measurements to be done Rough notes-hand written outline of essay (NOT a rough draft) or digital files (CD, USB, whatever) Final paper-1000 to 2000 words, plus table of contents, data, charts, graphs proper referencing with Reference List Presentation -a ten minute (max. ) summary of your work, including a one-page handout for the class. Due Dates:Topic proposal +Journal entriesMon/Tues, Jan. 21/22 Resources +Journal entriesThurs/Fri Jan. 31/Feb 1 Method +Journal entriesWed/Thurs Feb. 6/7 Rough notes+Journal entriesWed/Thurs Mar. 6/7 Final paper+Journal completeWed/Thurs, Apr. 10/11 Prese ntations Wed, Fri, Tues Apr. 10, 12, 16 Thur, Mon, WedApr. 11, 15, 17

Physician Asisted Suicide - Free Essay Example

Sample details Pages: 7 Words: 2194 Downloads: 8 Date added: 2019/07/01 Category Society Essay Level High school Tags: Suicide Essay Did you like this example? Chapter 1: Biology Part 1: Introduction to Biology Biology is the study of living things and their natural processes. (Kara Rogers Edna R. Green Susan Heyner Joshi) Biology is divided into multiple different branches but all are interrelated through their basic principles. Don’t waste time! Our writers will create an original "Physician Asisted Suicide" essay for you Create order (Kara Rogers Edna R. Green Susan Heyner Joshi) These include branches like botany, zoology, morphology, physiology, and cell biology. (Kara Rogers Edna R. Green Susan Heyner Joshi) Botany is the study of plants while zoology is a different branch that studies animals. Morphology is the study of the structure of certain organisms while physiology is the study of the function of these organisms. (Kara Rogers Edna R. Green Susan Heyner Joshi) Cell Biology is the study of cells, this study includes the fundamental units of structure and function in living organisms. (Kara Rogers Edna R. Green Susan Heyner Joshi) Cells were first observed in the 17th century, when the compound microscope was invented by Zacharias Janssen. (Kara Rogers Edna R. Green Susan Heyner Joshi) This research relates to the research question because when a patient asks their physician for a peaceful death to end their suffering, the doctor prescribes them a drug that they must take. Two of the drugs that can be used in the process of Physician-Assisted Suicide are Pentobarbital and Secobarbital. (Pam Belluck) Pentobarbital and Secobarbital are both barbiturate drugs, however, they have some differences. Pentobarbitual is a barbituate drug that slows the activity of your brain and nervous system. This drug is used as a sedative but aslo as an emergent treatment fr seizures, but when taken in large doses can cause death amongst individuals. (What is Pentobarbital?) Secobarbital, on the other hand, is a barbiturate drug used to treat insomnia and relieve anxiety prior to surgery. (What Does a Secobarbital Overdose Look Like?) Physician-Assisted Suicide is the process in which a physician prescribes a medication to a terminally ill patient at his or her own request that the patient can take whenever they choose to end their life. ( Timothy E. Quill and Bernard Sussman) The act of the physician providing the patient with the drug to end their life is what has caused so much controversy around the world today. The controversy mainly arrose because different religions had different veiws on this act. Two main religions that had similar veiws are Christianity and Islam. These religions shared one ideal but one religion had stricter veiws and traditions that caused them to have their distinct veiw on Physician-Assisted Suicide. Chapter 2: Christianity Part 1: Standard Belief Christianity is still known today as the largest religion worldwide, containing over 2.3 billion people, and overall consisting of around 30% of Earths population. Christianity is the belief that, there is one God, eternally existent in three persons: God; the Father, God; the Son, and God; the Holy Spirit (Beliefs of Christianity). Christians believe in Jesus Christ, his virgin birth, sinless life, and his resurrection. Jesus Christ was conceived by God in the form of the Holy Spirit and his mother, the Virgin Mary. (Beliefs of Christianity) Two main holidays that Christians celebrate, include Easter and Christmas. Christmas is celebrated as the birth of Gods son, Jesus, and Easter is celebrated as the day he rose from the dead. (Beliefs of Christianity) The belief that the bible is a book of stories that contain many lessons within each story is another cultural anthropology. (John Drane) The Bible contains two sections the Old Testament and the New Testament, the difference between these two sections is that they were written at different time periods. (John Drane) The Old Testament overall is the foundation that establishes principles and prophecies that the New Testament will build upon this foundation with truths and fulfillment of these prophecies. (John Drane) Overall, Christians believe that all life is God-given and that any act that goes against this view is known as a great sin. As stated within the ten commandments, Thou shalt not kill (Bible) which is including all murders; even killing onesself. This is frowned upon within this religion, because belief is that, Gods son gave his life to relieve individuals of their sins. Therefore, all life is God-given and anyone that takes that god given life has committed a sin. Howe ver, one of the main beliefs of Christianity is that people who say aloud their sins will be forgiven if they believe that Jesus Christ is their savior and that God rose him from the dead. Part 2: Christian Views on Physician Assisted Suicide Physician-Assisted Suicide (PAS) is a form of Euthanasia that has caused controversy around the world since 1997. This controversy is mainly because of the different views and beliefs of individuals within society. Physician-Assisted Suicide is known to the Christians as a form of suicide, which is mainly prohibited, mostly until an individual, experiences this within their family or themselves. Christians believe that all human life is sacred since everything that exists is believed to be created by God. God created humans with the power of free will, which includes the freedom to choose the path of darkness and turn against him as Eve did in the Garden of Eden. However, He does not force human beings to leave their sinful ways, but rather appeals to them to repent their sins, and forgives them when they do so. (D. Etienne de Villiers). Although, God takes care of the nonwealthy and ill and promises to always support them especially when someone is dying. (D. Etienne de Villiers) Overall, God, the father, the son, and the Holy Spirit rule over the world through his unconditional love. (D. Etienne de Villiers) Human life entails a certain curiosity in how God could even create all this which keeps people at a certain distance, and to overall to stay cautious when people are making decisions about their self or another individuals life because the human race will never fully understand the greatness of God. (D. Etienne de Villiers) This overall creates, a strong moral prejudice against the killing of human persons, including committing suicide or requesting medically assisted suicide or euthanasia. (D. Etienne de Villiers). This does not mean that the moral prejufice against killing any human including ones self cannot be overridden by the subconscious. Although, it does mean that some thoughts have a greater amount of, moral weight than the strong moral prejudice against the killing of a human person including oneself.(D. Etienne de Villiers) Many people within this religion reject the idea of Physician-Assisted Suicide or voluntary euthanasia because murder is forbidden by the Sixth of the Ten Commandments. The main reason murder is prohibited is because it is the act of depriving an individual of what the rest of their life has to offer. But when an individual is already being deprived of their life due to having a terminal illness and wants to fasten the process, there is a belief in some individuals which changes the situation. Christians believe that God should determine the life of an individual and that if an individual truly believes this they also believe that it is wrong to use medicinal prac tices to extend life or shorten it because it can only be determined by God. (D. Etienne de Villiers) In 2016, Corinne Johns-Treat was 62 years old and had been suffering from stage IV cancer since she was 58 years old. Corinne was a Christian and believed throughout the process that God had a plan for what she should do and where she will end up.(Corinne Johns-Treat) Around 2015, her cancer had spread throughout her brain, chest, and neck. Even after, chemo, radiation, and resection of the tumor in her brain, it returned less than a year later. (Corinne Johns-Treat) During the fight through cancer; she stated: Right now, my faith is probably stronger than its ever been because Ive felt Gods presence through this experience. (Corinne Johns-Treat) Corinne was a Christian and never actually wanted to die, she even said that If I wanted to end my life, I could have declined surgery in 2012. Or refused the chemo and radiation treatments in 2015. (Corinne Johns-Treat) Even though she wanted to live she also did not want her family to watch her suffer throughout her final days. Corinnes certain case as a Christian woman she felt that she was not going against God; but that God had given her this alternative and an overall easy way to go. (Corinne Johns-Treat) So in conclusion, Christians believe that God gave life and individuals should not take it away or anyone elses away because it is stated in the 6th commandment. But also, the belief that God put people on this earth to have free will which means that they are able to go against him and as long as they repent sins and know he is their savior he will forgive them. This relates to the research question because this is one of the relgions that have views on Physician Assisted suicide for terminally ill patients. https://www.ucg.org/bible-study-tools/bible-questions-and-answers/what-is-the-christian-perspective-on-euthanasia-or-assisted-suicide Chapter 3: Islam Part 1: Standard Belief Islam is the second largest religion in the world coming after Christianity. This is a monotheistic religion and religious practice that developed in the Middle East in the 7th century. (Patheos) Islam was founded on the teachings of the Prophet, Muhammad, as an expression of surrender to the will of the all-knowing god Allah. (Patheos) There are over 1.8 billion people that practice this religion worldwide. Islam is a religion that has very strict views that are highly important to the individuals that practice this religion. (Islamic Beliefs) Within this religion, individuals, in order to be considered as Muslim, the individual must be able to recite a statement of faith known as the Shahada (Islamic Beliefs). This statement of faith states that There is no God but God, and Muhammad is his Prophet (Islamic Beliefs). Individuals who practice this Islamic religion are known as Muslims and believe in one all-knowing god who they call Allah. (Islamic Beliefs) This is the Muslim name for God because it is Arabic for The (al) God (lah). (Islamic Beliefs) Overall, Muslims believe that Muhammad was Allahs chief servant and messenger and that Allah is the all-powerful Creator of a perfect, ordered universe (Islamic Beliefs). Muslims and followers of Islamic religion believe that nothing can happen without Allahs permission but overall humans have free will. (Islam) There are a few difference amongst the religions that worship a God, such as Christians and Catholics for example, who practice their religions in churches but Muslims practice their religions in Mosques. (Islam) Every religion not only has places they practice their religion but also a holy text that they follow during worship. Islam uses the Quran as the holy text that they use when practicing their religion. (Islam) Followers of this religion practicing this religion by attending worship in a mosque, praying to Allah, and reciting the Quran. (Islam) There are overall three main beliefs within this religion. The first is the belief that Allah is The ONLY Creator, Provider, and The Commander, the second is that Allah is the ONLY God who should be worshipped, and the last basic belief is that Allah Is Perfect and His Names and Attributes are P erfect according to what Allah tells us about Himself in the Quran. (Islam Beliefs and Practices) In the sight of the Muslim God, Allah, all people are created equal and there is no human superior over another for any reason except worthiness. (Islam Beliefs and Practices) Within this religion, Muslims are not allowed to discriminate upon an individual but must respect the dignity of all people no matter what race or religion. (Islam Beliefs and Practices) Part 2: How Beliefs relates to Euthanasia Under the supervision of Allah the individuals worshiping him cannot be judged or judge others on characteristics. Belief is that these individuals had no choice over their characteristics such as color, gender, size, and race. (Islam Beliefs and Practices) Islam as a whole teaches individuals of this religion that diversity amongst humans is nothing more than a sign of the powerfulness of Allah and the beauty of his creation. (Islam Beliefs and Practices) Different from other religions, Islam has no priests or holy men but only people who are knowledgeable of this religious practice and religion as a whole. (Islam Beliefs and Practices) These knowledgeable people have only one job and that is to truthfully teach others about Allah. (Islam Beliefs and Practices) Euthanasia is the act in which a physician directly gives a medication to a patient to end their lives, whereas Physician-Assisted Suicide is the act in which the physician just provides the patient with the materials to end their own life. Within the research question the other religions views on Physician Assisted Suicide for terminally ill patients is Islam. In Islam, Muslims are against both of these acts of death. (Religions Islam: Euthanasia, assisted dying, medical ethics and suicide) The individuals that practice this religion believe that all human life is sacred because it is given by Allah and that no one but Allah can decide when it was an individual time to die. (Religions Islam: Euthanasia, assisted dying, medical ethics and suicide)

Analysis of the Issues with the Merger or Acquisition of the Two Companies Free Essay Example, 2000 words

The production capacity of the merged company followed by a workforce reduction, decrease in the excess capacities and gaining market share through the competitive advantages as well as a reduction in cost by sharing administrative structure with the help of horizontal mergers (Bischoff, Sallstom Danylow, 2011). Vertical mergers occur in the companies which are operating at different stage leading to the combination of the production and value chains. There can be upstream mergers as well as downstream mergers in the vertical merger activity. Downstream mergers are more common than upstream mergers because companies need to be in a strong bargaining position. There is another factor if the suppliers are specialized in certain products or services where there is a requirement of superior expertise gaining dominance in the negotiation process. The main intention of vertical mergers is to reduce costs with the interlinked processes where more than one party is involved to gain better control over the market happenings. It also helps to cut back on transaction costs to have immediate access to resources avoiding uncertainty and minimizing contractile costs (Bischoff, Sallstom Danylow, 2011; Pikula, 1999). We will write a custom essay sample on Analysis of the Issues with the Merger or Acquisition of the Two Companies or any topic specifically for you Only $17.96 $11.86/page There are many reasons for the acquisition, some of them being financial reasons as the purchaser company expects the value of the asset will do better than the price paid for the acquisition. When a company acquires other company through stock purchase then the acquired company can continue to exist as a legal subsidiary of the acquirer.

Counseling Ethical Issues Essay - 1780 Words

Ethical issues in a counseling practice lay the foundation of a therapist in practice. Ethics are at the center of how the counseling process functions and operates in a successful manner for the clients who seek help in such a setting. In order for the counseling profession to be ethical and hold professional recognition, there are many facets that need to be examined and outlined to make sure all counselors and practitioners are functioning at the highest level and withholding their duties required by the counseling profession. The first introduction so to speak of the area of ethics also happens to be one of the first steps in counseling, which is the informed consent. The informed consent provides the basis of what happens or will be†¦show more content†¦Why is this important in counseling? The informed consent process involves establishing the basic framework between a therapist and their client that serves as an ethical and legal requirement as well as the formation of a basic working partnership between a therapist and their client. The informed consent is essentially an informational exchange between a therapist and a client that outlines the process of therapy. It also allows the client to be informed of their rights in order to make conscientious and thoughtful decisions related to their therapy. An interesting fact about informed consent is that is it can be provided in written and oral form, or a combination of the two (Corey, 2013). If done orally, the counselor must document what was addressed in the informed consent. The information that must be presented to clients, first and foremost, are their rights and responsibilities as a client working with a particular therapist. Beyond this, an informed consent should outline the goals of the counseling relationship, the responsibilities of the client as well as the therapist, expectations of the client, limitations of the counseling relationships, fees involved, approximately how long the therapy process will take, and background information regarding the therapist, particularly their past experience and educational qualifications (Corey, 2013). Corey also mentions the informed consent process is an ongoing educational experience that lasts theShow MoreRelatedEthical Issues in Counseling606 Words   |  2 PagesEthical Issues in Counseling There are many ethical issues that can arise during counseling. One issue that is fairly common is sexual attraction from patient to counselor, counselor to patient, or even in both directions. Even though an attraction may exist, this does not necessarily mean that these instincts will be followed in any inappropriate way. In fact attraction is a natural part of life and is impossible to avoid. However, any fulfillment of these desires is an unethical act that couldRead MoreThe Ethical Issues Within Counseling891 Words   |  4 PagesThe ethical issues presented in this scenario is the following: Jay has disclosed to the counselor that he is contemplating suicide the same evening and the counselor is aware that he has attempted suicide in the past and has the means to carry out his threat (Argosy University Online. 2015). Because confidentiality is such a critical issue within counseling, exceptions to confidentiality must also be heavily considered. What if not breaking confidentiality leads to harm? Section B.1.c. outlinesRead MoreEthical Issues Of Group Counseling2335 Words   |  10 PagesEthical Issues in Group Counseling Introduction Group counseling offers multiple relationships to assist an individual in growth and problem solving. 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GroupRead MoreEthical Issues Of Group Counseling2422 Words   |  10 PagesVarious ethical issues will be explored that are in play within group counseling. These are issues that are strictly unique to group therapy. In group counseling, there are set of ethical standards and codes that a counselor should adhere to throughout the counseling in the process. The counselor is expected to follow these standards, as set for by professional counseling associations that govern their state, to ensure that confidentialit y and professionalism are upheld in the counseling settingRead MoreEthical issues in counseling Practice Essay775 Words   |  4 Pagesï » ¿ Ethical issues In Counseling Practice Ethics are a vital component of Counseling. It helps keep Professional Counselors accountable to their clients, and to the state board. Let’s first start with the definition of ethics† Are guidelines or rules set by a governing body or society.. 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Desirable Future Technology Risk Management â€Myassignmenthelp.Com

Question: Discuss About The Desirable Future Technology Risk Management? Answer: Introduction There are numerous business set ups and units that have been established all across the world that carry out the business operations and activities as per their respective industry type. Some of these sectors are mandatory for every country and some may have a lesser significance as compared to the rest. One of the most significant, mandatory and crucial sectors is the finance sector upon which a major share of the economy is based upon. Aztek is the finance firm from Australia that has a good hold in the market and a decent customer base associated with it. As the business units expand, there comes an increased responsibility and accountability on the organizations to perform better and serve its customers in a better manner. With the business expansion, there are a few infrastructural, operational and technical issues that are being witnessed. It has become required to overcome these issues so that the business continuity and service quality is maintained. The suggestions have been given by the team of directors and leadership in this area including the concept of BYOD, deployment of cloud hosting services and outsourcing of IT functions. On the basis of the suggestions provided and the organizational issues, the project that has been selected is the use of BYOD scheme. Project Details Overview BYOD stands for Bring Your Own Devices and it is a scheme that allows the involvement of the devices owned by the office employees in the business units. One of the growing trends in the present times is that of IT consumerization. There are various mechanisms that are present which can be included to promote the same and BYOD is an initiative associated with IT consumerization. The use of technical gadgets is on a rise in the current times and there are individuals that own many such gadgets and devices. Some of the examples of these devices include mobile phones, desktops, laptops, modems, connecting wires, tablets etc. Most of these devices are portable in nature and be carried from one place to the other. BYOD allows the employees to bring such devices to office and use them to execute business activities, services, tasks and operations. The BYOD project will offer many benefits to the organization, its customers and its stakeholders as well. There will also be certain challenges and drawbacks that may come up. Project Review from Finance Service Sector The business functions and activities in the organizations are guarded and managed by certain guidelines and policies. In the finance sector also there are bodies and agencies that have been set up by the Government to control and monitor the associated operations. One such government body in Australia is termed as Australian Securities and Investments Commission (ASIC). This body regulates the corporate activities of the corporate organizations and firms. The set of rules, policies and laws that are stated by ASIC must be adhered and all the Australian financial firms shall comply with the same. In every business sector, the necessity to maintain and follow the ethical and professional guidelines is mandatory. Australia has specified all these guidelines for the business organizations under Australian Code of Conduct (ASC). The set of tasks that come under BYOD must also conform to the ASC codes. Aztek has the business domain as finance and the frequency of financial transactions and payments in the company is more in number as compared to the other organizations. All the electronic payments and the financial transactions that take place must comply with e-payments code that comes under the ASIC policies and framework. Security and privacy of information is necessary to be maintained and the same shall be made possible by adhering to the Intellectual Property and Privacy laws defined by the government and legal bodies of Australia. BYOD Description: Financial Aspects The objectives that have been defined by Aztek have customer satisfaction and engagement as the focal point. Some of the points under the business objectives are: The customers must be provided with the financial solutions that are reliable, accurate, quick and usable. The percentage of employee satisfaction and engagement with Aztek must not drop down and shall always be maintained. The percentage of customer satisfaction and engagement with Aztek must not drop down and shall always be maintained. The customers must be provided with the release and end products as per the promised delivery dates. All the projects that are taken up by Aztek also have the project goals which shall be in accordance with the goals of the firm to achieve strategic alignment. There are certain tools and applications that are complex in nature and it provides an advantage to the organization if such tools are tested and used by the resources prior to the actual usage. This leads to the deeper understanding and operational ease with the tool and also makes the resource comfortable with its usage leading to avoidance of errors and lesser execution time. The company tools will run on employee devices which will provide them with the ability to experience the functioning of the tools leading to better service execution and solution design. The complexity of operations and their execution will reduce leading to better productivity, efficiency and satisfaction for employees which will in turn improve customer satisfaction as well. The organizational activities and infrastructure will improve as there will be better communication and sharing along with better integration. In terms of the company budget and finances, the BYOD project will offer several advantages to Aztek. Currently, the devices that are used in the organization for the execution of business activities are procured by the organization from its share of expenses. This includes a huge investment for an organization that is under expansion. BYOD scheme will eliminate these costs which may be used in other activities. The employees will be able to explore the tools and application from off-the-office locations which will provide them with better operational ease leading to avoidance of operational costs due to errors, mistakes and reworks (Gessner, 2016). Testing is an activity that is a part of every project and the tools required for test execution and test creation may be different for every project. For instance, a project involving a mobile based financial solution may require different devices like Android based mobile device, iOS based mobile device, Windows based mobile device etc. with different screen sizes and resolutions. This will involve additional costs and the devices may not be required once the project is completed. These additional and unnecessary costs will be avoided after the use of BYOD scheme (Retailwire, 2016). Aztek IT Security Policies Procedures BYOD will offer many benefits and advantages to Aztek in terms of the ability to achieve the organization goals with ease, enhanced engagement of the customers and employees of the organization and many others. One of the major benefits as discussed under the financial aspect of the project above would be the elimination of unnecessary costs and expenses. These benefits will be abundant in number but there will also be many issues that will be related with BYOD in the areas of implementation, integration and usage. Security will be the main issue in this area and there will be numerous risks to the information and network security that might be witnessed. There are many threat and risk agents that will be the carriers of these security issues and these carriers will be required to be checked in all the measures that are implemented from the security point of view. Aztek has always been an organization that has made sure that the state of security in the organization and in association with the applications and services related with the organization are always maintained. BYOD scheme that has been selected for implementation is Aztek has its own set of security issues. The security policies of Aztek do not include the countermeasures that can be executed for the prevention and control of the BYOD related attacks and would be necessary to be updated. It would be required to first analyze the associated security risks and plan out the control, avoidance and prevention measures that shall be applied. The various forms of the risks and security attacks in association with the BYOD scheme can be categorized in three broad categories and areas viz. information security risks, risks to the device security and network security risks. The devices that the employees currently own were brought by them for the personal use. The security aspect of the personal activities and the professional activities are different from one another. There might be basic security precautions that the employee may have taken for the device protection which would not be sufficient for use in Aztek. Therefore, the IT Security team at Aztek must review the device from the security aspect and must also install the necessary security updates and tags for making the device fit to be used in the organization (Coleman, 2011). The security risks associated with the category of information and network security attacks must be controlled and avoided by using the technological tools and administrative checks. The disa ster recovery mechanisms must also be stated carefully. BYOD scheme is a new scheme that will be used in Aztek and the employees will also not be aware of the threats that they might bring along with the use of unsecure networks and applications. The device of the employees, such as the Smartphone will be used for many personal activities along with the professional tasks. There may be certain applications that may not be secure and may cause a negative implication on other applications or the security of the device. There may be malware attacks or eavesdropping activities that may take place. Also, the use of devices on the public Wi-Fi connections may also bring in many unknown risks to the employees Smartphone (Newton, 2015). The employees will be required to be provided with the information on the secure use of the device so that the applications and information related with Aztek is not impacted in a negative manner (Trendmicro, 2016). BYOD Scheme: Risk Assessment There are many risks that may take place in the organization and its associated applications. These risks may belong to different categories and one such category is the security risks (Crane, 2013). A security risk is defined as an occurrence which may lead to the compromise of the security of any of the component associated with the organization which may have serious implication. Process for Risk Management For the management of the risks that will emerge with the implementation of the BYOD scheme in Aztek, there is a process that has been defined to control, avoid, prevent and detect the risks. The process is termed as risk management and it is also one of the knowledge areas that come under the domain of project management. This process will provide the management and leadership with the guidelines and mechanisms on adequate management of the risks. Risk Management Process Risk identification shall be the first stage in the process of risk management and in this stage the security team, management and the IT team of the organization must create a list of sources from which they may attain maximum information on the probable risk areas (Capterra, 2016). A list of these risk areas along with the specific risk events shall be prepared in this stage (Berg, 2016). The risk areas and events that are identified shall then be assessed and their probability and implication on the organization and its components shall be calculated. The prioritization in terms of the treatment of the risk must also be calculated on the basis of the risk factors (Castsoftware, 2016). One the priority, impact and likelihood of the risk is assessed, the response and treatment strategy for the risks shall be calculated. These strategies shall be based upon the nature of the risk and the damage that it may cause. For instance, it would be best to avoid some of the risks while for the other risks the best possible treatment would be to accept or transfer the risk (Microsoft, 2016). The next set of phases shall focus upon the management and senior authorities to marketing that the risk is monitored and controlled by applying the treatment strategies and is also closed after completion (Vila, 2012). Risk Register The risk register that has been prepared for the BYOD project at Aztek includes the risks that have been identified and also suggests the best treatment and response strategy that can be applied for the control of the risk. The category of the risk along with their probability and impact has also been included in the register after the assessment of the risks on different parameters. Risk Name Risk Category Probability Risk Impact Risk Response Treatment Strategy Information Breaches Information Security Risk Moderate High The treatment strategy that shall be followed in this case shall be risk avoidance by using automated technical tools and administrative checks for information protection Information Leakage Information Security Risk Moderate High The treatment strategy that shall be followed in this case shall be risk avoidance by using automated technical tools and administrative checks for information protection (Informationweek, 2016) Loss of the Device Device Security Risk Low High Risk avoidance shall be used as the treatment strategy for this risk which shall be implemented by using device tracking tools, device safety tools and technical controls Message Media Alteration Information/Network Security Risk Moderate High The treatment strategy that shall be followed in this case shall be risk mitigation by enhancing the information integrity by using network safety tools (Grimes, 2016) SQL Injection Information Security Risk Moderate Moderate The treatment strategy that shall be followed in this case shall be risk avoidance by using automated technical tools and administrative checks for information protection (Usask, 2017) Flooding Attacks Information/Network Security Risk Moderate Moderate -High The treatment strategy that shall be followed in this case shall be risk avoidance by using automated technical anti-denial and intrusion detection tools for information and network protection (Stoneburner, 2002) Exploitation of Security Vulnerabilities Information/Network/Device Security Risk Moderate Moderate The treatment strategy that shall be followed in this case shall be risk avoidance by analyzing the security weaknesses and using the parameters and mechanisms for elimination of the same Malware Attacks and Injections Information/Network Security Risk Moderate Moderate-High The treatment strategy that shall be followed in this case shall be risk avoidance by using anti-malware tools and applications Spoofing Attacks Network Security Risk Low Moderate The treatment strategy that shall be followed in this case shall be risk mitigation by enhancing network management and control and creating alerts for the users in such an occurrence Man in the middle Attacks Network Security Risk Moderate Moderate The treatment strategy that shall be followed in this case shall be risk mitigation by enhancing network management and control and creating alerts for the users in such an occurrence Insider threats and attacks may also take place in Aztek in which the threat agents will be the employees. BYOD scheme is a new scheme that will be used in Aztek and the employees will also not be aware of the threats that they might bring along with the use of unsecure networks and applications. The device of the employees, such as the Smartphone will be used for many personal activities along with the professional tasks. There may be certain applications that may not be secure and may cause a negative implication on other applications or the security of the device. There may be malware attacks or eavesdropping activities that may take place. Also, the use of devices on the public Wi-Fi connections may also bring in many unknown risks to the employees Smartphone (Qld, 2016). There are two forms of insider threats viz. deliberate and accidental. The scenario just discussed is an example of the accidental threat as the employee was not aware of the risk and its impact. However, there may be selfish motives that may be involved and the employee may purposely transfer the information to the unauthorized entites (Markovic-Petrovic Stojanovic, 2014). Data Security for the BYOD Scheme An organization has many assets that it requires to manage. Some of these assets come under the category of critical assets and some are classified as non-critical assets. The security requirements of critical assets are more than the non-critical assets. Data and information are the organizational assets that are included in the critical assets classification and the security requirement of these assets is therefore very high (Scu, 2016). Aztek is carrying out its business since a long time and there are many projects that it handles. Due to the involvement of different clients and employees along with the execution of many projects simultaneously, there are huge data sets that the organization is required to manage securely. The data sets include the information from different categories, such as, confidential, public, sensitive, private etc (Test-institute, 2016). There are many risks to these data sets in terms of security and the primary reason of these risks is the involvement of different components and sources (Chapman, 2000). The security parameters and mechanisms that are applied for the private information and data set is different form a public data set or confidential data set. This may lead to the presence of security weaknesses and vulnerabilities. There are various operations that can be performed on the data and information sets. These operations may include the read only ability, modification or deletion of the data etc. The users that are allowed to execute these operations must be selected and provided with the privileges on the basis of the user type and the information category. All the modification, deletion and any of the updates on the data shall be allowed to be performed by the data administrator or the security manager only. This will avoid the attacks associated with integrity and availability of the data. The sensitive and confidential data sets shall be allowed to be accessed only by the CEO, Board of directors along with Security Manager and Database Administrator. The private data sets shall be accessible to be read by the stakeholders of the data and the data analysts. The public data sets must be allowed to be read by the stakeholders, data analysts, data scientists and data owners. Conclusion Aztek has decided to implement BYOD scheme in its infrastructure which would lead to various benefits and will also come up with certain issues. The use of technical gadgets is on a rise in the current times and there are individuals that own many such gadgets and devices. Some of the examples of these devices include mobile phones, desktops, laptops, modems, connecting wires, tablets etc. Most of these devices are portable in nature and be carried from one place to the other. BYOD allows the employees to bring such devices to office and use them to execute business activities, services, tasks and operations. BYOD will offer many benefits and advantages to Aztek in terms of the ability to achieve the organization goals with ease, enhanced engagement of the customers and employees of the organization and many others. One of the major benefits as discussed under the financial aspect of the project above would be the elimination of unnecessary costs and expenses. There will also be many issues that will be related with BYOD in the areas of implementation, integration and usage. Security will be the main issue in this area and there will be numerous risks to the information and network security that might be witnessed. There are many threat and risk agents that will be the carriers of these security issues and these carriers will be required to be checked in all the measures that are implemented from the security point of view. The various forms of the risks and security attacks in association with the BYOD scheme can be categorized in three broad categories and areas viz. information security risks, risks to the device security and network security risks. Insider threats and attacks may also take place in Aztek in which the threat agents will be the employees. For the management of the risks that will emerge with the implementation of the BYOD scheme in Aztek, there is a process that has been defined to control, avoid, prevent and detect the risks. The process is termed as risk management and it is also one of the knowledge areas that come under the domain of project management. 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